ARR Calculation
Enter your subscription metrics to calculate ARR.
Annual recurring revenue
$0
MRR: $0
Monthly recurring revenue (MRR)
$0
Annual recurring revenue (ARR)
$0
Net monthly churn ($)
$0
Net new MRR (monthly)
$0
Customer lifetime value (LTV)
$0
CAC payback period (months)
0
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Number of customers | 500 |
| Average revenue per customer ($/mo) | 100 |
| Monthly churn rate (%) | 3% |
| Monthly new customers | 20 |
| Result | Value |
|---|---|
| Annual recurring revenue | $600,000 |
| Monthly recurring revenue (MRR) | $50,000 |
| Annual recurring revenue (ARR) | $600,000 |
| Net monthly churn ($) | $1,500/mo |
| Net new MRR (monthly) | $500/mo |
| CAC payback period (months) | 34 mo |
Values shown are produced by this page in your browser; change any input to update them.
How to use the ARR Calculation
- Number of customers — default 500
- Average revenue per customer ($/mo) — default 100
- Monthly churn rate (%) — default 3%
- Monthly new customers — default 20
- Press Calculate to update the results instantly.