Markup Calculator

Calculate selling price from cost and markup percentage. See your gross margin.

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Markup & Margin

Enter the cost and markup percentage or desired margin.

Selling price
$0
Gross margin: 0%
Gross profit
$0
Gross margin
0%
Markup on cost
0%
Cost ratio
0%

Worked example

With the default inputs shown below, this calculator returns the following results:

InputValue
Cost price ($)$50
Markup percentage (%)40%
ResultValue
Selling price$70.00
Gross profit$20.00
Gross margin28.6%
Markup on cost40%
Cost ratio71.4%

Values shown are produced by this page in your browser; change any input to update them.

How to use the Markup & Margin

  1. Cost price ($) — default $50
  2. Markup percentage (%) — default 40%
  3. Press Calculate to update the results instantly.

Frequently asked questions

Sources & references