Price Sensitivity Calculator
Enter the current price, volume, cost and elasticity.
Profit change
β
Enter values above
New price
β
New volume
β
Revenue change
β
New revenue
β
Volume change
β
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Current price ($) | 50 |
| Units sold per month | 1000 |
| Variable cost per unit ($) | 20 |
| Price change (%) | 10 |
| Price elasticity of demand | -0.8 |
| Result | Value |
|---|---|
| Profit change | $2,200.00 |
| New price | $55.00 |
| New volume | 920 |
| Revenue change | $600.00 |
| New revenue | $50,600.00 |
| Volume change | -8.00% |
Values shown are produced by this page in your browser; change any input to update them.
How to use the Price Sensitivity Calculator
- Current price ($) β default 50
- Units sold per month β default 1000
- Variable cost per unit ($) β default 20
- Price change (%) β default 10
- Price elasticity of demand β default -0.8
- Press Calculate to update the results instantly.
Frequently asked questions
From your own sales history if you have changed price before, or from published category estimates. Most consumer goods sit between β0.5 and β2.0; the more substitutes, the more elastic.
Because volume falls less than the price rises when demand is inelastic. Margin expands on most units while you lose relatively few sales.
The cut-off is where the volume loss exactly cancels the price gain. Anything more elastic than that threshold makes a price rise unprofitable.