LTV Calculator
Enter your customer metrics to calculate LTV.
Customer lifetime value (LTV)
$0
LTV:CAC ratio: 0.0x
Gross margin per customer
$0
Customer lifetime (months)
0
LTV
$0
CAC
$0
LTV:CAC ratio
0.0x
CAC payback period (months)
0
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Average revenue per customer ($/mo) | 100 |
| Gross margin (%) | 80% |
| Monthly churn rate (%) | 3% |
| Customer acquisition cost ($) | $500 |
| Result | Value |
|---|---|
| Customer lifetime value (LTV) | $2,667 |
| Gross margin per customer | $80/mo |
| Customer lifetime (months) | 33 months |
| LTV | $2,667 |
| CAC | $500 |
| LTV:CAC ratio | 5.3x |
Values shown are produced by this page in your browser; change any input to update them.
How to use the LTV Calculator
- Average revenue per customer ($/mo) — default 100
- Gross margin (%) — default 80%
- Monthly churn rate (%) — default 3%
- Customer acquisition cost ($) — default $500
- Press Calculate to update the results instantly.