CAC & LTV
Enter your marketing costs and customer metrics.
LTV:CAC ratio
0.0x
CAC: $0
Customer acquisition cost
$0
Customer lifetime value
$0
LTV:CAC ratio
0.0x
CAC payback period (months)
0
Gross margin per customer
$0/mo
Revenue per customer
$0
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Total marketing spend ($/mo) | 20000 |
| Sales team cost ($/mo) | 15000 |
| New customers per month | 50 |
| Average revenue per customer ($/mo) | 100 |
| Average customer lifespan (months) | 24 |
| Result | Value |
|---|---|
| LTV:CAC ratio | 3.4x |
| Customer acquisition cost | $700 |
| Customer lifetime value | $2,400 |
| CAC payback period (months) | 7 mo |
| Gross margin per customer | $100/mo |
| Revenue per customer | $2,400 |
Values shown are produced by this page in your browser; change any input to update them.
How to use the CAC & LTV
- Total marketing spend ($/mo) — default 20000
- Sales team cost ($/mo) — default 15000
- New customers per month — default 50
- Average revenue per customer ($/mo) — default 100
- Average customer lifespan (months) — default 24
- Press Calculate to update the results instantly.